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We'd like to get your views on some shopping issues.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
I prefer to invite friends over for dinner rather than take them out to eat.
If a product is out of stock in a supermarket I would substitute rather than go to another store to get it.
I would rather shop in a large supermarket than a small supermarket.
I enjoy preparing meals at home.
I plan meals ahead of my shopping trip.
A supermarket is a good place to buy CDs and tapes.
I like supermarket shopping.
If they were available, I would buy hot, ready-to-eat foods (e.g., pizza, chicken) in a supermarket.
Supermarkets make too much money.
I use as many coupons as I can to keep my grocery bill down.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
A supermarket is a good place to buy automotive products.
I like to try new grocery products when they first come out.
Supermarkets do a good job in meeting the needs of single shoppers.
Too many products are out of stock when I shop.
The way supermarkets are laid out makes it easy to find the products I need.
Supermarkets would overcharge if they thought they could.
I try to save time by buying all groceries at one store.
I have been buying less convenience foods to cut back on my grocery spending.
Computerized checkout scanners benefit shoppers.
I normally buy some products on my grocery shopping trip that I hadn't planned to.


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