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Name Conjoint Analysis: Retirement Housing            
Description A short survey using choice alternatives from a conjoint analysis study.
Category New Product/Concept Testing Surveys   (Browse All Categories)



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We would like to know your opinions about retirement housing. In general, we are considering a campus setting that would include apartments, a nursing home and on-site services for the convenience of the residents. Each apartment would include living and dining areas, one bathroom, kitchen facilities and at least one private bedroom.

Again, we would like your help in identifying your most preferred combination of benefits. There are six possible combinations presented. Please consider each one independently.
   
 
OPTION I: If the following option were available NOW, and if you had already decided to move from your present home within the next year, how acceptable is this alternative?

RENT: $1,500 PER MONTH
LOCATION: NORTHWEST PART OF TOWN
SIZE AND BEDROOMS: 850 SQ FEET, 1 BEDROOM
SPECIAL SERVICES: NONE
MEAL SERVICE: 2 PER DAY
 
Definitely Not Accepable
 
Somewhat Acceptable
 
Definitely Acceptable
 
No Opinion
   
 
How likely would you be to sign a rental agreement in the near future?
 
Definitely Would Not Sign
 
Might Sign
 
Definitely Would Sign
 
No Opinion
   
 
OPTION II: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows:

RENT: $1,500 PER MONTH
LOCATION: SOUTHWEST PART OF TOWN
SIZE AND BEDROOMS: 650 SQ FEET, 1 BEDROOM
SPECIAL SERVICES: MAINTENANCE SERVICES
MEAL SERVICE: 3 PER DAY

 
Definitely Not Accepable
 
Somewhat Acceptable
 
Definitely Acceptable
 
No Opinion
   
 
How likely would you be to sign a rental agreement in the near future?
 
Definitely Would Not Sign
 
Might Sign
 
Definitely Would Sign
 
No Opinion
   
 
OPTION III: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows:

RENT: $750 PER MONTH
LOCATION: SOUTHEAST PART OF TOWN
SIZE AND BEDROOMS: 1000 SQ FEET, 2 BEDROOMS
SPECIAL SERVICES: MEDICAL EMERGENCIES
MEAL SERVICE: NONE
 
Definitely Not Accepable
 
Somewhat Acceptable
 
Definitely Acceptable
 
No Opinion
   
 
How likely would you be to sign a rental agreement in the near future?
 
Definitely Would Not Sign
 
Might Sign
 
Definitely Would Sign
 
No Opinion
   
 
OPTION IV: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows:

RENT: $1,250 PER MONTH
LOCATION: NORTHEAST PART OF TOWN
SIZE AND BEDROOMS: 850 SQ FEET, 1 BEDROOM
SPECIAL SERVICES: IN-APARTMENT NURSING
MEAL SERVICE: 1 PER DAY


 
Definitely Not Accepable
 
Somewhat Acceptable
 
Definitely Acceptable
 
No Opinion
   
 
How likely would you be to sign a rental agreement in the near future?
 
Definitely Would Not Sign
 
Might Sign
 
Definitely Would Sign
 
No Opinion
   
 
OPTION V: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows:

RENT: $1,000 PER MONTH
LOCATION: DOWNTOWN
SIZE AND BEDROOMS: 1000 SQ FEET, 2 BEDROOMS
SPECIAL SERVICES: SECURITY SERVICES
MEAL SERVICE: 2 PER DAY

 
Definitely Not Accepable
 
Somewhat Acceptable
 
Definitely Acceptable
 
No Opinion
   
 
OPTION VI: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows:

RENT: $750 PER MONTH
LOCATION: DOWNTOWN
SIZE AND BEDROOMS: 650 SQ FEET, 1 BEDROOM
SPECIAL SERVICES: IN-APARTMENT NURSING
MEAL SERVICE: 3 PER DAY


 
Definitely Not Accepable
 
Somewhat Acceptable
 
Definitely Acceptable
 
No Opinion
   
 
How likely would you be to sign a rental agreement in the near future?
 
Definitely Would Not Sign
 
Might Sign
 
Definitely Would Sign
 
No Opinion


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