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Name Supermarket Selection Criteria            
Description Battery of questions identify factors important in selection of a supermarket.
Category Retail Surveys   (Browse All Categories)



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We'd like to find out what is most important to you in choosing a supermarket. Below are a number of descriptors about supermarkets. Please select the answer that best expresses how important you think the factor is to you IN SELECTING A SUPERMARKET.
Not At All Important Somewhat Unimportant Neutral Somewhat Important Extremely Important
Fast checkout
A gourmet food section
Low priced advertised specials
Close to where you live
Offers coupons in newspaper ads
Courteous, friendly employees
Offers generic products
Makes it easy to cash checks
Large selection of wines
Offers several brands to choose from in a category
Not At All Important Somewhat Unimportant Neutral Somewhat Important Extremely Important
Provides menu and recipe ideas
Convenience of parking
High quality fruits and vegetables
Has a prescription pharmacy in store
Wide selection of ethnic foods (i.e., Mexican, Japanese, etc.)
Open 24 hours
Quality of meat cuts
Wide selection of store private labels
A service deli (with clerks to prepare product of your choice)
Provides nutritional information about products
Not At All Important Somewhat Unimportant Neutral Somewhat Important Extremely Important
Wide selection of national brands
Has bakery in the store
Offers a variety of health and personal care products
Offers variety of smaller size (e.g., single serving) products
Large selection of fruits and vegetables
Sells fresh seafood


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