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Name Brief Product Concept Test            
Description Brief Product Concept Test
Category New Product/Concept Testing Surveys   (Browse All Categories)



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Below are a list of features that are part of the product. How important is each feature to you?
1
Not At All Important 		2 3 4 5
Extremely Important
Feature 1
Feature 2
Feature 3
Feature 3
Feature 4
   
 
This survey is about a new product concept that is described as folows:

[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
   
 
Whether or not you know about [Product], how favorable is your overall reaction?
 
Poor
 
Fair
 
Good
 
Very good
 
Excellent
   
 
What is it that you like most about [Product]? Please enter as many items as you wish.
   
   
 
What do you like least about [Product]?
   
   
 
Based on the product description, how interested would you be in buying this new [Product] if it were within your budget? Please check one.
 
Not at all interested
 
Not very interested
 
Not sure
 
Somewhat interested
 
Extremely interested
   
 
About what would you expect to pay for a new [Product]?
   
   
 
How often do you use [Product Category]?
 
Once a week or more often
 
2-3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year or less
 
Do not use
   
 
Thank you for your feedback.


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  • Case Study:Safeway.com
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